Coliseum Central Master Plan

Major Development Projects



Current Projects


  • Implementation of future phases of Peninsula Town Center
  • Completion of the burial of utilities along Mercury Boulevard
  • H2O residential development
  • Mercury Blvd streetscape enhancements (Aberdeen Road to Armistead Avenue)
  • New Design Guidelines and Zoning for the Coliseum Central District that reflects recommendations of the 2015 Master Plan
  • Redevelopment of Riverpointe (formerly Riverdale Shopping Center)
  • Central Park (multi-phased project providing a continuous multi-purpose path and pocket parks that connect the Power Plant and Air Power Park along Newmarket Creek)
  • Hotel Strategy (efforts to provide new convention quality hotel rooms through new development and/or redevelopment/reinvestment in underperforming hotels)

Completed Projects


  • The redevelopment of Coliseum Mall into Peninsula Town Center
  • The Power Plant of Hampton Roads
  • Sentara Careplex Hospital and Orthopedic Hospital
  • Boo Williams SportsPlex
  • Coliseum Drive Streetscape and Medians
  • I-64 Landscaping enhancement
  • The Hampton Roads Convention Center and John Q. Hammons Embassy Suites
  • The extension Convection Center Boulevard to Coliseum Drive and Armistead Ave
  • Strategic Acquisitions in the crossroads area for future parking and park improvements